Web Survey Bibliography
Mobile surveys offer unique opportunities to enhance digital research methods. Technical requirements are generally given (e.g. multimedia functions and accessibility of modern devices), and only the overall high mobile Internet usage costs have caused a delay in widespread mobile Internet usage. Despite, it is crucial that the participants themselves accept the mode and are motivated to participate in mobile surveys.
We conducted an empirical study to examine whether (a) members of a recently recruited mobile panel effectively take part in mobile surveys and (b) to gather structured information on their usage experience. The study consists of two survey waves: In the first wave conducted in August 2008, 979 panel members were invited via a SMS/Wap-Push message to participate in a mobile survey. 206 participants (21%) answered a set of questions related to an actual topic (Olympic Games 2008 in Beijing). In the second wave in August 2008, the 979 panel members were invited again to participate in a follow-up Web-based survey to figure out their subjective experiences with the mobile survey and if they did not take part, examine their reasons and motives.
The results underline the potential of mobile surveys in a panel environment: (A) Participation is evaluated positively and future participation in mobile surveys is anticipated. (B) Significant faster response rate for mobile surveys compared to online surveys were observed. (C) No demographic differences (e.g. sex, age, education) for mobile survey participants have been found. (D) Participants are more experienced operating their mobile device and the mobile internet than non-participants. (E) The self reported main barriers of mobile surveys are technical problems (e.g. SMS/Wap-push link- functionality, connectivity, technical capabilities of devices) and perceived costs for taking part in such a study.
Based on the results, specific recommendations for operating mobile panels in the future can be derived. Future research should focus on both mobile Internet survey modes, hence personal panel-based surveys and ad-hoc mobile Internet surveys in order to investigate differences between both approaches.
Conference homepage (abstract)
Web survey bibliography - Mobile phone surveys (305)
- Best practices in mobile research; 2009; Zahariev, M., Ferneyhough, C., Ryan, C.
- Mobile interviewing; 2009; Lavine, S.
- The Coverage Bias of Mobile Web Surveys Across European Countries ; 2009; Fuchs, M., Busse, B.
- Using mobile phones for survey research A comparison with fixed phones ; 2009; Vicente, P., Reis, E., Santos, R.
- Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research Mode; 2009; Pferdekämper, T., Melcher, T.
- Declining Working Phone Rates Impact Sample Efficiency; 2009; Piekarski, L.
- Characteristics of Cell Phone Only, Listed, and Unlisted Telephone Households; 2009; Tarnai, J., Schultz, R., Moore, D.
- Cell Phone-Only Households: A Good Target for Internet Surveys?; 2009; Bates, N.
- The potential of mobile research: Implications for the future and the role of industry standards; 2009; Nelson, Li.
- Are people sharing their mobile phones? Selection probabilities in cellular telephone surveys; 2009; Fuchs, M., Busse, B.
- Survey cooperation: response to initial and follow-up requests - Recent experiences from the recruitment...; 2009; Bartsch, S., Engel, U., Schnabel, C., Vehre, H.
- Using Mobile Phones to Administer a Working Memory Updating Task in a Survey - Cognitive Performance...; 2009; Schmiedek, F., Riediger, M., Lindenberger, U., Wagner, G. G.
- Accessibility of individuals for mobile phone surveys; 2009; Gabler, S., Häder, S.
- Mobile Phone Surveys in Germany – Response rates and response behaviour; 2009; Hader, S., Schneiderat, G.
- Are Respondents Sharing their Mobile Phones? Preliminary results based on a mobile phone panel in Germany...; 2009; Fuchs, M.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.
- Potential Of The Mobile Internet - What You Ask Is What You Get; 2009; Neubarth, W., Maier, U., Geißlitz, A.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- Understanding the willingness to participate in mobile surveys: Exploring the role of hedonic, affective...; 2009; Bosnjak, M., Metzger, G.
- Integrating Mobile Surveys into digital market research: Recommendations for Mobile Panel operation...; 2009; Friedrich-Freksa, M., de Groote, Z., Metzger, G.
- Measurement options, measurement error, and usability in mobile surveys; 2009; Pferdekämper, T., Bosnjak, M., Metzger, G.
- Short Message Service (SMS) Technology in Alcohol Research-A Feasibility Study; 2009; Kuntsche, E., Robert, B.
- The Mobile-only Population in Portugal and Its Impact in a Dual Frame Telephone Survey; 2009; Vicente, P., Reis, E.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Mobility, Flexibility and Identity - How the use of mobile questionnaires improves the data quality...; 2009; Hellwig, O., Wirth, T.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns; 2009; Petit, F. C.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Addressing the Cell Phone-Only Problem: Cell Phone Sampling Versus Address Based Sampling; 2009; W., Daily, G., Shuttles, D. C., Bourquin, C., Yancey, L. T.Link, M. W.
- Smartphones: An Emerging Tool for Social Scientists; 2009; Raento, M., Oulasvirta, A., Eagle, N.
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- Designing a Web-Based Survey Tool for small businesses and non-profit organizations; 2008; Zhang, D.
- Social desirability bias in CATI, IVR and Web surveys: The effects of mode and question sensitivity; 2008; Kreuter, F., Presser, S., Tourangeau, R.
- Testing survey questions; 2008; Campanelli, P.
- Telephone survey methodology: Adapting to change; 2008; Tucker, C., Lepkowski, J. M.
- Sample factors that influence data quality; 2008; Gailey, R., Teal, D., Haechrel, E.
- Privacy, confidentiality, and response burden as factors in telephone survey nonresponse; 2008; Singer, E., Presser, S.
- Modeling campaign dynamics on the web in the 2008 National Annenberg Election Study; 2008; Johnston, R.
- Mobile web surveys: A preliminary discussion of methodological implications; 2008; Fuchs, M.
- Evaluation of Sample Designs for Telephone Surveys That Include Cell Phones; 2008; Steeh, C. G.
- Costs and Benefits from Conducting a Supplemental Sample of Cell Phone Numbers in National RDD Surveys...; 2008; Kennedy, C.
- Cell Phone Interviewing; 2008; Lee, R. H.
- Interviewing with Cell Phones: Trends and Effects on Data Quality and Operation Costs; 2008; Leissou, E., Gouskova, E., McGonagle, K., Beaule, A., Stafford, F.
- The Good, the Bad, and the Ugly of Cell Phone Surveying; 2008; Barron, M.
- Experiments in Mobile Web Survey Design; 2008; Peytchev, A., Hill, C.
- Mobile Research: Five Ways To Collect Data Using Mobile Devices; 2008; Conry, S.
- “R U in the Network?!” Using Text Messaging Interfaces as Screeners for Working Cell Phone...; 2008; Buskirk, T. D., Rao, K., Callegaro, M., Arens, Z., Steiger, D. M.
- Sampling & Weighting Cell Phone Samples to Supplement RDD Surveys; 2008; Brick, J. M., Edwards, W. S., Lee, Sunghee